https://i.vimeocdn.com/video/1559296404-a93fb36b9889cef655324004c8a9f2a264c3c8cc00df056198b3603ce6266e1b-d

Video abstracts

Extend target customer engagement:

Journal published link to video
Broaden research distribution channels
Adds value to internal/external workstreams

Features & Benefits

Visual storytelling

Visually inform conceptually unique and data rich findings using the latest technology across platforms and devices.
Application of HTML5 animation to medical communications is another portal to tell a manuscript story across various distribution channel pathways.

Target customer engagement

Multiple journals accept video summaries as supplement material of a manuscript submission, then provide a link in the published article.
Get additional customer interactions per publication plan budget.

Pharma industry

Extend brand plan publication budgets to external target customers (eg, increased customer impressions of key messages, medical affairs liaison education of providers, sales [contingent upon labelling]).
Maximize budget spend by leveraging the video for internal customer engagement (eg, HEOR, medical affairs, clinical operations, marketing, regulatory, sales, and product training).

Agency application

Develop internal libraries of 60-second summary videos for marketing.
Demonstrate market leadership, innovation, and provide a customer segment resource.

Examples

Floden CNS Drugs 2022

Floden L, Hudgens S, Jamieson C, Popova V, Drevets WC, Cooper K, Singh J. Evaluation of individual items of the Patient Health Questionnaire (PHQ-9) and Montgomery-Asberg Depression Rating Scale (MADRS) in adults with treatment-resistant depression treated with esketamine nasal spray combined with a new oral antidepressant. CNS Drugs 2022;36:649-658.

Hudgens J Affect Dis 2021

Hudgens S, Floden L, Blackowicz M, Jamieson C, Popova V, Fedgchin M, Drevets WC, Cooper K, Lane R,Singh J. Meaningful change in depression symptoms assessed with the Patient Health Questionnaire (PHQ-9) and Montgomery-Åsberg Depression Rating Scale (MADRS) among patients with treatment resistant depression in two, randomized, double-blind, active-controlled trials of esketamine nasal spray combined with a new oral antidepressant. J Affect Dis 2021;281:767-775.

Doll Obes Res 2000

Doll HA, Petersen SEK, Stewart-Brown SL. Obesity and physical and emotional well-being: associations between body mass index, chronic illness, and the physical and mental components of the SF-36 questionnaire. Obes Res 2000;8:160–170.

Deliverables

Storyboard

Detailed storyboard includes video timeline, narration text (text-to-speech software used for audio), sketches of main scenes, and content annotations to source document for quality control.
Provided as PDF file.

Video abstract

Manuscript 60-second summary that presents key messages regarding the disease and burden, methodology, and findings.
Provided as MP4 file (4K resolution).

Project timeline

Storyboard provided in 7 days.
Client review and comments.
Video deliverable 5 days after client comments.